Though Marthanda Varma Maharaja was proclaimed the successor of the King, the two sons of the late King ( Ettuveetil Pillamar) with the help of Madampis tried to usurp power. The Maharaja had to flee from his land as he had life threat from the Thampis and in the process landed up in Poovar. It was Moosa marikar, a rich and aristocratic businessman in Poovar, who gave asylum to the Maharaja. The business magnet of Poovar, Moosa Marikkar, also patronaged the Maharaja for his regaining power of his lost kingdom.

Among the fascinations the Raja experienced at Povar during his shelter there was the site of red flowers, chipped out from the Kovala trees standing along the Neyyar riverbanks, floating in the river as a red carpet on water. The legned is that the stream was named as "POOVAR" as the Raja described the river as "POO-AAR" ( meaning a stream of flowers). The beauty and greenery of the picturesque and unparallel silence of Poovar captured the mind of the Maharaja

Poovar Beach, near the Kovalam Beach, separates the River Neyyar from the sea. Poovar is basically a fishing village and the only way to reach Poovar is through water. Known for its pristine and virginal beauty, Poovar Beach is haunted by those who love solitude. Beach activities and water sports are not developed in this beach because of the fishing population. The estuary there is one among the natural wonders where the Lake, River, Sea and Beach meet the land, and is situated adjacent to the Poovar Island; a rare find in Kerala, the southern state of India. It is enveloped by the most serene backwaters and opening out to the Sea and a dream golden beach.

Poovar is truly a window into paradise. Time stopped a few decades ago bowing to the sheer beauty of Poovar. The tranquility of Poovar is punctuated by the sound of waves and the birds. The area is abundant in well-preserved local flora, with hundreds of species of spices, exotic flowers, complete with banana and coconut groves

Poovar offers several possibilities. Cruise to a neighbouring fishing village in 2 minutes. Alter course, and visit a centuries old martial arts village. Kerala is the birthplace of a unique martial art form. The traditional lifestyles here provide the experience of a natural museum

The Poovar beach separates the river from the sea and is quite breathtaking. Because of the active fishing population the beach is not really used as a sunbathing spot or for swimming as the currents are quite strong..